Sotheby’s is a British multinational corporation and is one of the world’s largest brokers of fine and decorative art, jewelry, real estate, and collectibles. Their operation is divided into three segments: auction, finance, and dealer.
The new visual identity emulates Sotheby’s refined and classic style with muted grey tones and a clean-cut logo. Added splashes of yellow and teal add a touch of energy to the overall elegant look. The logo is inspired by the concept of strategy which is represented by the knight piece in chess and heritage, which is represented by a simplified element of traditional calligraphy.